Licensed music FTW
Equinox Broadcasting, the owners of Classic Hits radio station "Cool 106.7 FM," wanted to increase listenership and make the station more noticeable in the crowded radio market. To accomplish this goal, we developed a commercial campaign that centered around a "boy meets girl" story, using licensed music to connect the story and the station. The spot featured younger actors as the main characters, which helped to make the story relatable to a younger audience. We brought the production to life with cinematic imagery and beautiful lighting, making the spot more visually appealing and engaging.
The campaign has been a huge success. The "boy meets girl" story and the use of licensed music resonated well with the target audience, and the young actors helped make the spot relatable and engaging. Overall, the campaign was able to effectively increase brand awareness and drive more listeners to Cool 106.7 FM.