Corning Museum of Glass
Commercial campaign for broadcast, digital and social media.
All that glimmers
The commercial campaign for the Corning Museum of Glass was a collaborative effort between the museum's marketing team and our production company. We started by conducting research on the museum's target audience and identifying key features of the museum that we wanted to highlight in the campaign.
From there, we developed concepts and wrote scripts for multiple video assets that would showcase the museum's impressive collection of glass art and its many educational programs.
We filmed the entire production on the premises of the museum over several days, capturing footage of the exhibits and programs in action. Since the launch of the campaign, the museum has seen a significant increase in visitors. The museum attributes this to the commercials and the way it showcases the museum and inspires the audience to visit and learn more about the art of glass.