Lesko Financial Group
Commercial campaign for broadcast, digital and social media.
Life's a journey
The Lesko Financial Group commercial campaign was highly effective in showcasing the company's approach to helping families prepare for retirement. The campaign's story takes the audience through the lives of a family and illustrates the different stages of planning for retirement and how Lesko Financial Group is there to help guide them through it.
To make the campaign stand out from the competition, great attention was given to the story, lighting and cinematography and color grading which all helped to create a visually stunning and unique campaign.
The success of the campaign was evident as it led to a significant increase in clients and allowed the firm to expand and hire more advisors to meet the demand. The campaign was a major achievement for Lesko Financial Group and helped to establish them as a leading player in the financial industry in upstate New York.