The company that cares
The brand film and commercials created for Security Mutual Life Insurance Company were crafted around their tagline, "The company that cares." Our team wrote compelling scripts that highlighted the things that are important to someone when thinking about life insurance, such as protecting their loved ones and securing their future. We worked with a talented cast of actors and a large crew to film multiple scenes at various locations, bringing the story to life. The beautiful lighting and cinematography used in the film helped to capture the on-screen family and connect with the viewer, inspiring them to consider Security Mutual as their life insurance agency.
The film is told through a combination of voice over and on-screen dialog, blending the story effectively and engaging the viewer. The videos have had an enormous impact on the brand, serving as the defining flagship piece of content that people see when visiting the company's website. The film's message of care and protection resonates with viewers and helps to establish Security Mutual as a trustworthy and reliable life insurance agency.