Case Study: A 28-Spot Broadcast Commercial Campaign for SUNY Broome
- Apr 2
- 2 min read
The Challenge: When marketing a diverse higher education institution, a single, generic campus video often isn't enough to capture the distinct value of individual programs. SUNY Broome needed a comprehensive, multi-year broadcast campaign to highlight specific departments—such as Civil Engineering and Media & Communications. The challenge was maintaining a unified, premium, and highly polished brand aesthetic across dozens of unique deliverables over a long period.
The Approach: Over the course of two years, Novel Studios partnered with the institution to conceptualize and produce 28 distinct, high-end broadcast commercials.
To achieve a true national-broadcast look, we actively avoided the unpredictable pitfalls of "run-and-gun" documentary-style shooting. Instead, we took a highly controlled, cinematic approach. We cast professional actors and meticulously directed every interaction, allowing our crew to perfectly light, block, and capture each department's unique environment. By treating every single spot with the rigor of a flagship commercial, we utilized our ARRI cinema packages to ensure flawless visual consistency from the first shoot day to the last.
The Result: We delivered a robust library of 28 premium broadcast commercials, providing SUNY Broome with highly targeted, cinematic marketing assets for their key academic programs. This long-term partnership elevated the institution's visual standard across all of their regional advertising channels.
Elevate Your University's Enrollment Marketing
Managing a massive campaign requires more than just good cameras; it requires experienced production logistics and a commitment to quality. Whether you need a multi-spot broadcast campaign or specialized higher education video production in Ithaca, NY and the Finger Lakes, Novel Studios provides the cinematic execution your institution deserves.
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