Behind the scenes on a commercial set framing up the shot The Agency Challenge: Big Ideas, Production Bottlenecks Creative agencies excel at building brand strategies, developing brilliant concepts, and managing client relationships. However, when it comes time to execute a high-end broadcast commercial, keeping the production entirely in-house is rarely feasible. On the flip side, outsourcing to a massive, bloated production house often eats entirely into the agency's profi

SUNY Broome | TV30 | Civil Engineering SUNY Broome | TV30 | Food Science The Challenge: When marketing a diverse higher education institution, a single, generic campus video often isn't enough to capture the distinct value of individual programs. SUNY Broome needed a comprehensive, multi-year broadcast campaign to highlight specific departments—such as Civil Engineering and Media & Communications. The challenge was maintaining a unified, premium, and highly polished brand ae

Our team filming on a commercial set with ARRI Camera Systems The Difference Between a "Video" and a "Film" Have you ever watched a local television commercial and instantly known it was local, just by the way it looked? Then, a national ad comes on, and it feels rich, polished, and cinematic. The secret isn't just the budget; it’s the glass and the sensor. At Novel Studios, our goal is to make regional brands look like national powerhouses. That is exactly why we choose to