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It's time to talk about the superstar of the marketing world = video marketing. Video marketing is the ultimate rockstar blasting its way into the hearts of audiences with mind-blowing visuals and epic storytelling. It's like the Beyonce of the marketing world - everyone loves it, and it can do no wrong.
But just like any star, video marketing has its pitfalls, the most significant being low-quality videos.
Yes, we're talking about those cringe-worthy clips that make you want to run for the hills. They're poorly made, filmed on a shaky camera, and sound like they were recorded underwater.
If you’re not careful - low-quality videos will do more harm than good. Not only can they affect how people perceive your brand, but they can also cost you money by repelling potential clients.
Still not convinced? Keep scrolling to learn how poor-quality videos are killing your brand
(and read to the end for tips on how to create high-quality engaging videos!)
1. The Power of First Impressions: Don't Blow It
When it comes to marketing, first impressions are everything. So don't let a cringe-worthy video tarnish your brand's reputation. Here are four other ways low-quality videos are killing your brand:
1, Low-Quality Videos = Yawn Fest and Decreased Engagement: If your video is boring, hard to hear, or just straight up unappealing, it won't engage your audience. They'll tune out faster than you can say video marketing.
2. Credibility Killer: If your video looks cheap and unprofessional, your audience is going to question your expertise, quality, and legitimacy. You want your audience to trust you, and that starts with producing high-quality videos that showcase your brand in the best way possible.
3. Limited Reach: If your video doesn't look or sound good, your audience isn't going to share it with their friends, family, or coworkers. And if they're not sharing it, you're missing out on a huge opportunity to expand your reach and attract new customers. You want your video to be so good that your audience can't help but share it with everyone they know.
4.Missed Opportunities: If your video doesn't effectively communicate your message or showcase your products or services, your audience isn't going to take action. They're not going to click the link, make the purchase, or contact you for more information.
2. Why Do Low Quality Videos Exist?
Let’s look at a few reasons why low-quality videos exist and why you should AVOID DIY marketing videos if you’re just not sure how to make them look professional.
1. Budget Woes: Let's be real - making a high-quality video can be expensive. From fancy cameras to professional lighting to expert editors, it all adds up. So it's no surprise that one reason low-quality videos exist is due to budget constraints. But that doesn't mean you have to settle for a subpar video - there are still ways to create a high-quality video on a budget.
2. Skillz Gap: Another reason low-quality videos exist is due to a lack of skills. Let's face it, not everyone is a professional videographer, and that's okay. But if you don't have the skills to create a high-quality video, it's going to show (remember you want to avoid creating cringe worthy videos.)
3. Ignorance Is Bliss: If you don't understand how a low-quality video can negatively impact your brand and your business, you might not see the need to invest in professional video production. Quality matters, and it can make all the difference in the success of your video marketing efforts.
4. Relying Too Much on Technology: Overreliance on technology can lead to low-quality videos. If you’re too focused on using the latest camera or editing software you forget about the basics - like lighting and sound. And if you’re relying heavily on special effects you’ll end up detracting from the overall quality of the video.
5. When You're in a Rush: Finally, time constraints can also lead to low-quality videos. Maybe you're up against a tight deadline and don't have the time to create a high-quality video. Or maybe you're just trying to pump out as much content as possible and don't have the luxury of spending a lot of time on each video. But remember, quality over quantity is key. It's better to produce one high-quality video than five low-quality ones.
3. So how can you create great high-quality videos?
To create high-quality, engaging videos that captivate your audience and encourage them to take action, here are 3 tips to keep in mind.
1. Always plan ahead. Have a goal for your video and brainstorm ideas. Develop a script, and storyboard your visuals so you have a clear direction and message for your video.
2. This is a big one! Don’t neglect sound. Even the most visually stunning video can fall flat if it has poor quality audio. Invest in a good microphone and record your audio in a quiet space to avoid unwanted background noise.
3. Add some personality to your video. Whether it's through humor, storytelling, or a unique visual style, adding your brand's personality can help it stand out and connect with your audience on a deeper level.
But this is just the tip of the iceberg! Click here for a complete guide on how to create engaging marketing videos!
Sneak a peak at one of our latest video projects for Levene Gouldin and Thompson. This short-form video demonstrates quality production at its finest. From the cinematography, lighting, and sound you can really feel the immersive experience that we've created.
4. Video marketing is more important than ever!
But simply creating videos isn't enough - you need to make sure they're high-quality and visually appealing. To learn about the benefits of investing in high-quality videos - check out this post. From increased engagement and better brand credibility to improved SEO and higher conversion rates, the benefits of high-quality videos are evident.
So whether you're a small business owner or a content creator, we encourage you to strive for greatness in your videos. Don't settle for a low-quality video that no one wants to watch or share. Instead, invest in the time, money, and resources needed to create a high-quality video that will capture your audience's attention and drive results!
If you’re ready, bring your videos to the next level, outsource your video marketing to Novel Studios! Contact us today to discuss a project.