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A lot has changed in the world of digital marketing. In recent years, advertisements have shifted away from print ads to video marketing - targeting consumers on social media who are easily accessible on their mobile phones.
It's no surprise that video marketing has become one of (if not the most) effective ways to reach your ideal customers - after all, who doesn't love a good video?
Video marketing isn’t just for attracting new potential customers. It’s a great way to keep your existing clients interested in your business and excited about what you have to offer.
If you're ready to discover how video marketing can improve your business, increase engagement, and encourage conversions - you’re in the right place!
Keep reading for 6 ways video marketing can help your business grow in 2023!
Video Marketing is a Great Way to Tell Your Brand Story (in a unique way!)
Video marketing is a powerful tool for businesses. It can help you tell your story in a memorable way, showing your brand's personality and style and helping you build a connection with your audience.
Marketing videos are also versatile! Below are just a few ways you can use them in your business.
Use videos as part of an automated email series, where you add videos to each email as part of a drip campaign. This is a great way to build out your email list while providing value to customers at every stage of their journey with you--from first contact through purchase and beyond.
Use videos on social media platforms like Facebook and Instagram, where viewers can watch videos directly from within the app or website. Think behind-the-scenes videos and FAQ videos where you can uniquely show off your brand personality.
Use videos on your website, as a fun way to introduce yourself, your team members, and your products or services(s)!
Video Marketing Can Improve Engagement
If you're looking to increase the number of users who engage with your business regularly, video marketing is a great way to do it. Video content is trending on all social platforms and is more likely than static text or images to get shared and liked on social media.
Not to mention, video is the second most-used content type on social media to increase audience engagement. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)
This means that if people see one of your videos, they're more likely to feel connected and invested in what you're saying and more likely to come back to you for information later on. That's why many businesses use videos as lead magnets: they give free content via a video in exchange for an email address.
Video Marketing Can Improve Trust With Your Audience
Video marketing is a great way to build trust with your audience. People are more likely to trust a video than they would text, which means you can get them invested in your brand and products faster. Catchy videos are memorable and are easier to consume than reading lengthy text.
Video marketing is also personal; people feel connected when they see someone talking directly into their camera lens instead of reading words on a page.
Here are some ways you might want to use video marketing:
Create a series of short videos that teach something new about your industry or business. For example, you could create how-to tutorials on your products or services.
Create a case study video that shows a client's transformation working with you. Outline the client's struggle and how your product or service provided a solution to their problem.
Wondering what you budget should be for production? Check out our comprehensive article on How Much Does Video Production Cost?
Video marketing can improve your SEO (more traffic, please!)
Video marketing is a great way to improve your SEO. You'll notice that videos are more likely to rank on the first page of Google and YouTube than other types of content, like blog posts or images. This is because search engines love video content- it's easier for them to understand and index.
In addition to boosting your rankings in search engines and social media platforms, videos also help build brand awareness because they're so easy for people to share.
So if you want to improve your traffic from organic sources such as Google Search or YouTube (or any other video site), adding some great-looking video marketing clips is a no-brainer!
Video Marketing on YouTube can Boost Your Visibility
Youtube is the second largest search engine, with over 1 billion users. (HubSpot Blog Research, 2021) . In fact, it's so popular that more people watch YouTube than any other website in the world!
Youtube has more video views than any other website - over 300 hours per minute! If your business isn't using video marketing on Youtube as part of its marketing strategy, then it should be (and here's why).
1. Youtube is the second-largest search engine in the world
2. Users are more likely to purchase from a brand if they find it on YouTube
3. Businesses that use Youtube for marketing see an average of 53% increase in revenue
For an example of how powerful video marketing can be, check out our latest video campaign for Lesko Financial Group!
The Lesko Financial Group commercial campaign is designed to show people how they can prepare for the future, no matter what stage of life they're in.
To make the campaign stand out from the competition, great attention was given to the story, lighting and cinematography. Color grading helped to create a visually stunning and unique campaign.
The success of the campaign was evident as it led to a significant increase in clients and allowed the firm to expand and hire more advisors to meet the demand. The campaign was a major achievement for Lesko Financial Group and helped to establish them as a leading player in the financial industry in upstate New York.
Check it out below:
Learn more about the Lesko Financial Group commercial campaign here!
Video Marketing Can Help You Make Sales!
Video marketing is a great investment. Videos are one of the most effective ways to increase conversions, improve brand awareness and create a lasting impression with customers.
Videos also offer a great ROI. They are more effective than other types of content at increasing conversions and sales by up to 80%, according to Hubspot. They can help you stand out from competitors, especially if you create fun videos that are relatable, and engaging.
Humans have a low attention span, and videos are an easy way to keep them engaged. They don’t have to use a lot of brain power to watch a video (when compared to reading a long sales page ).
What are you waiting for? Get started with video marketing today!
If you're ready to get started with video marketing, consider hiring an experienced production company like Novel Studios! We provide creative ideas for any type of marketing video you’d like to create for your business, producing high-quality footage that will attract new customers, increase engagement, and encourage conversions!
Schedule your FREE connection call using the button below. We can’t wait to hear from you and learn more about your video marketing goals!