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Why You Should Use Short-Form Video Marketing in 2023
Short-form video marketing is the future of digital advertising. In fact, it's such a trend that we can't imagine not including short-form videos in your 2023 marketing strategy. In recent years, short-form video has become one of the most popular ways for brands to reach people, encourage engagement, and increase conversions.
Short-form videos are all over social media right now—from Instagram Stories to Snapchat's all-new Discover feature to YouTube Shorts—and they're perfect for businesses looking to get their message across quickly without sacrificing quality.
In this article - we'll show you why you should use short-form video content to market your brand, products, and services in 2023.
What is short-from video marketing?
Short-from video refers to video content that is 30 seconds or less. Short-from video marketing is the use of short-from videos to promote your business, product, or service.
It’s not a new concept, but it’s becoming more popular as people realize how engaging short-form content can be.
You can use short-form content for promotional purposes (commercials and advertisements) or educational and training purposes.
Below are some examples of short-from video content:
Why is short-form video advertising popular?
Short-form video is a good solution for businesses, especially for advertising. These short videos are easier to digest than long-form videos and more engaging because users can see the entire message in one short clip.
Short-form also has some key advantages over other types of content:
You can create a shareable experience that sticks in the minds of consumers who see your ad (and remember it).
You're more likely to reach a broader audience since short forms are optimized for mobile devices.
They cost less than longer videos, meaning you can create several short-form videos as part of a larger campaign and maximize your video production investment (with money left over to use on your ad spend.)
And—you get better data on how many people watch each video and what they do after watching it (convert or ghost).
Still not convinced short-form videos are with the investment? Here are 10 benefits that’ll change your mind.
1. Video content is trending on all social platforms
There's a reason why short-form video marketing is becoming more popular than ever: it works.
People are consuming content on a variety of different platforms, and they’re using social media to engage with brands and companies. If you want to get your brand out there and reach more potential customers - video content can be your best friend.
Short-form videos are a fantastic way for your business to tell stories about your products or services —which can help you connect with your desired audience and spread brand awareness. Short-form videos also make for binge-able content!
You can create compelling short-form content that conveys your message effectively and efficiently, which appeals to shorter attention spans.
2. Produce once, use everywhere
Short-form video is versatile. The fact that you can produce a video once and use it everywhere means you get more bang for your buck. Use these videos on your website, ads, and social media platforms - paid and organic. Because you won't have to re-create the same content over and over, you'll save time and money in the long run.
You can also share short-form videos within your blog posts to help provide more context or detail around a topic (like what we did above), as well as in email marketing and even retargeting campaigns.
In short - short-form video marketing is the perfect way to get your business in front of your audience wherever they are online.
3. Maximize production investment
Short-form video marketing allows you to focus your limited resources on creating a large quantity of quality content. You can maximize production investment by bulk-producing videos for several months and then releasing them in batches.
As a business owner, it can be difficult finding time to schedule new marketing initiatives. Even if you have a dedicated marketing team, they might not always have the bandwidth to produce short-form video content at a high frequency.
This is where short-form video content production comes in handy. You can be more efficient with your investment by getting multiple short-form videos done all at once and dripping them out over months instead of trying to come up with new ideas every week.
4. Easy to create multiple messages
One of the advantages of short-form video marketing is its multifaceted. You can create multiple messages from the same footage, which means you don’t have to waste time or money re-shooting a video if you want to change your message.
It also means that you can use the same video for different purposes:
On your website: Use the full version of your story as an elevator pitch on your homepage, and then cut it down into bite-size chunks for social media and email marketing campaigns.
Short Ads: Create 10-second video ads for Instagram and Facebook - as part of a larger strategy to grow followers organically.
Consider using your short-form videos across multiple channels or social media platforms—such as YouTube, Snapchat, and TikTok—to cross-promote your brand and reach more potential customers.
5. Short-form video content is great for different segments
There is not one type of short-form video that works best for every business. You can use a variety of formats to reach your target audience creatively.
Short-form video content is great for B2B and B2C businesses and useful for any business with products or services that can be explained or demonstrated quickly and easily (e.g., how to use a new piece of equipment).
Short-form video content is also ideal if you want to reach people across different demographics and ages without taking up too much time with lengthy lectures that might lose the interest of younger viewers.
6. Short-form videos are proven to build trust and credibility
Short-form videos can help you build trust and credibility by establishing a more personal relationship with your audience. You can share information about your product or service, explain how it works, and tell people why they should choose you over your competition.
One study found that 73% of people would rather learn about a product or service by watching a short video. That’s incredibly high when compared to people who say they would prefer to read text (11%) or view an infographic, download an ebook, or watch a webinar - all 3%.
7. Short-from videos can increase conversions
In addition to being more engaging and memorable, short-from videos also increase conversion rates. Why? Because they are easier to watch and digest, so viewers don't get bored or distracted and will focus on the content of your video.
For example, one study found that 81% of marketers say video has helped them directly increase sales.
And, another study reported that 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. We’ve all seen those ‘TikTok' made me buy it videos, right?! Perfect example of how short-form videos aren’t just for entertainment, but for connecting with people and encouraging them to take an action (like buying a trending product).
In simpler terms, short-form videos work to gain attention, attract potential customers, and convert!
8. Short-from videos perform great on search engines
Search engines love short-form videos!
Short-form video is a great way to get your content in front of people, and search engines are no exception. It’s easy for them to index shorter videos and make them available on their platforms, which means you can get more views from people unfamiliar with your brand.
The shorter the video, the better it performs in search engine results. That’s because most people are looking for specific information and want to find it fast. They don’t have time to sit through long-form content or watch an entire video before getting the answer they're looking for.
In addition, since short-form videos are easy to reshare on social media, they can spread organically, making it easier for you to reach a broader audience.
9. Short-form video is perfect for the mobile audience.
Your audience is on the go. They're not sitting in front of a computer all day long. They're busy and want short content to consume while out and about. Short-form video helps you reach these mobile users by being easily shareable to other platforms like social media and text messaging apps, which have become very popular in recent years.
10. Attractive content encourages sharing
High-quality videos can present your brand as an authority in your industry, leave a lasting impression, and build a strong brand presence. The fact is that shorter videos are more engaging and easier to share. And, it’s not just the attention span of your viewers that matters—it’s also the amount of time they spend on the page.
Shorter video ads make it easier for you to capture people’s attention and then get them to stay on your page long enough for them to click through. A 15 to 30 second video leaves room for a clear message or call-to-action at the end, while a 20-minute video requires patience from viewers—and even then, they might not stick around long enough to see the end.
Ready to add short-from videos to your marketing strategy?
Short-form video content is here to stay, and it’s a smart move for businesses of every size.
You can use short-from videos to engage your audience, build trust with customers and prospects, create engagement on social media platforms, and even increase your search engine ranking.
If you don’t have any existing video content, now is the time to add it to your 2023 marketing strategy.
At Novel Studios, we specialize in creating high-quality, engaging, and creative video content that you can use for multiple platforms and mediums. If you’re ready to reach more clients through effective video content, we’re here to help you get it done!
Contact us today to see how we can help you create engaging short-form video content for your brand!
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